The street.
Where an empty space was enough to invent a match.
Football, the way we remember it
The 90s are back on the pitch.
Calcio Soda is football reliving the 90s through the icons, objects and images that shaped a generation. Not to go backwards, but to bring back the street, the game, friendship and a carefree spirit.
FootballNostalgiaCarefree
1990
→
oggi
→
oggi
radio on
ball under your arm
home time
when it gets dark
ball under your arm
home time
when it gets dark
01 / Philosophy
It’s not nostalgia for nostalgia’s sake.
It’s about bringing forward what we should never have lost.
In the 90s, football was also a cheap ball bought at the bar, two backpacks for goalposts, a little radio on Sunday, sticker albums, glass bottles, tokens and games that started without a schedule and ended when someone called you home.
Calcio Soda uses those icons as a language. We reinterpret them to talk about today and to remember one simple thing: having fun should never have become this complicated.
We don’t want to live in the past.
We want to bring its best side into the present.
We want to bring its best side into the present.
02 / What we bring back
The values we grew up with.
We don’t idealise an era. We bring back what was good about it: more play, more presence, more real relationships, less need to turn every moment into something to show.
The game.
Playing because playing felt good. No stats, no algorithm.
Friends.
Teams made on the spot, negotiated rules and endless afternoons.
Time.
Time well wasted. No need to optimise it, monetise it or document it.
Things.
Simple, familiar, lived-in objects. The kind that eventually became memories.
Lightness.
Taking football seriously without taking ourselves too seriously.
03 / The icons
History is also made of small things.
Calcio Soda takes the popular icons of those years and puts them back into play. A C90 cassette becomes a 90-minute match. A token decides ball or side. An old banknote becomes “un deca”. A bottle becomes something worth keeping again.
C90 / 90 minuti
One side for each half. Music and football in the same object.
Gettone / Palla Campo
Before VAR, there was a coin. And often that was enough.
Un Deca
Ten thousand lire turned into a fragment of Italian football culture.
The bottle
Glass, bottle cap and bar aesthetics: an object before it was ever a logo.
04 / Calcio Soda objects
Things to use. Things to remember.
We don’t want to fill a catalogue. Every object needs a reason to exist and a connection to the world we’re telling.
OBJ
001
001
Pitch socksSport / street / nostalgia
OBJ
002
002
Pennant 26A new imaginary team
OBJ
003
003
The bottleKeyring / little souvenir
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